#27: Building An Aligned and Profitable Brand with Rickilee Walls
I don't often talk about branding and marketing strategy on my podcast, but it is an important component of building a sustainable and successful business that creates your desired impact in the world. Branding and marketing is the structure that supports your unique expression in your business, and building a brand and marketing in a way that's in alignment with you is extremely important to the success of your business.
In today's podcast, my guest and mentor Rickilee Walls speaks about what it takes to build an impactful and profitable brand.
In this episode, we talk about:
How Rickilee went into becoming an entrepreneur [5:10]
The keys to building an impactful and profitable business [10:51]
On overthinking and getting away from that mindset [13:40]
The difference between branding and marketing [16:30]
Entrepreneurs unplugged process [20:00]
The importance of showing up cohesively [23:00]
Understand and acknowledge that you are NOT your business, you are an extension instead [25:05]
Why business formulas or step by step processes ultimately don't give you what you really want, even if they sometimes can bring in the money [31:05]
Embodying oneself in order to market effectively [34:42]
Remember your “why” and who you are serving [44:20]
And so much more!
All about Rickilee
Rickilee is a brand and marketing strategist who helps female coaches, consultants, and practitioners build authentic brands, sell out their offers and impact the masses. She's the creator of the program, Your Profitable Brand, and host of the podcast Rickilee Radio. She's been lead marketing director for six-figure launches, and mentored over 300 female coaches start and scale their online business. Before working as strategist Rickilee trained as a medical herbalist, guided wilderness expeditions throughout Canada, facilitated yoga and meditation experiences, and was the founder and formulator of an herbal supplement business.
Where to find Rickilee and learn how to build your own profitable brand:
Website: www.rickileewalls.com
Instagram: @rickileewalls
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